03/09 - Ground Up

at The Abbey Bar at Appalachian Brewing Company

Ground Upscaled

Doors: 07:00 PM Starts: 09:00 PM - $5/$8 cover

Buy Tickets Now | Artist Website

Featuring special guest: MAZON

 

A shared affinity for spoken and written word inspired the plan to co-create music.

 

Azar and Malakai were soon entrenched in their craft churning out hip-hop tracks in their studio. As the duo progressed it was clear they had something worthy of more attention. This prompted Azar to call on Ground Up’s exclusive producer (and Azar’s longtime friend) Bij Lincs (Bijan Houshmadinajad) who completed the head-nodding trifecta. Lincs brings to the mix, among other things, distinct, genre-bending aural landscapes ideal for the two respective lyricist’s styles. They’ve established a distinct persona actively embraced by their growing audience and facilitated in large part by Social Media.

 

Ground Up has self-booked multi-state tours opening for artists including Meek Mill, Rick Ross, Black Star and The Wu-Tang Clan. Young Chris, Freeway, Peedi Crakk and Chad Ginsburg (CKY) and others have appeared as featured artists on various mixtape tracks. Producers have also gravitated toward Ground Up with Mike Jerz, Dirty Harry and Ritz Reynolds among those who’ve guest produced on Ground Up mixtapes.

 

‘At the moment,’ says Malakai. ‘Our goal is to continue to expand on the foundation of fans and business relationships that we’ve already built.’ This also includes Ground Up’s long-term mission: To make a positive contribution to hip-hop culture and music as a whole. The framework for this is their in-house approach that has Ground Up’s best friends positioned (and excelling) in key areas of the business according to expertise.

 

When afforded the time to pause and reflect on their past achievements it’s easy for Ground Up to become humbled. However humbled in reflection, their success doesn’t come as a surprise: They’ve planned for this and it’s working.

 

Ground Up’s style is undeniably unique and three-dimensional. Their content and musical arrangements encapsulate a range of subject matter in a refreshingly honest way that attracts listeners and keeps fans.

 

Many of their songs have broad listener appeal despite the hip-hop label. Rap purists and the ‘anti-pop’ require little evidence before confirming for themselves that Ground Up’s as ‘real’ as hip-hop gets. Ground Up tells it straight and the fans know it. Achieving the powerful dynamic of listener-musician trust isn’t artificially cultivated. Rather, it’s the very nature of Ground Up. Nothing is contrived.

More Upcoming Shows

blind-owl-band Tickets

10/20/2017 - Blind Owl Band

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $7 advance / $10 day of show cover

Featuring guests SwampCandy. Come on out to The Abbey Bar at Appalachian Brewing Co. for a night of knee-slappin’, foot-stompin’, [more]

LKE Tickets

10/27/2017 - Keel-O-Ween with The Larry Keel Experience

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $15 advance/ $20 day of show cover

Larry Keel is described by music critics and reviewers as the most powerful, innovative and all-out exhilarating acoustic flatpicking guitarist performing [more]

ams Tickets

10/31/2017 - Halloween with The All Mighty Senators and Hexbelt

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $10 adv. / $12 day of show cover

Featuring guests Hexbelt. All Mighty Senators is a rhythm fused quintet from Baltimore, which has toured the United States and Canada [more]

RAQ Tickets

11/02/2017 - RAQ

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $12 in advance/$15 at the door cover

Featuring guests Goose.  Self-described as high performance rock n roll, RAQ has been touring as a four piece band for [more]

Dirty Sweet Tickets

11/10/2017 - THE DIRTY SWEET

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $7 in advance/$10 at the door cover

What’s that? You haven’t seen The Dirty Sweet? Well consider this your mission! This all-star line-up of musicians bring the [more]

hacks Tickets

11/11/2017 - Hackensaw Boys

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $12 in advance/$15 day of show cover

Charismo is the Hackensaw Boys record you’ve been waiting to hear. The 11-track album feels like the zenith release of the [more]

Ballroom_Thieves-Warehouse_by_One_Love_Photo

11/16/2017 - The Ballroom Thieves

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $10 at the door cover

Featuring guest Frances Luke Accord.  THE BALLROOM THIEVES Life on the road for a burgeoning band is easily glamorized: The [more]

consider Tickets

11/30/2017 - Consider the Source

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $10 advance / $12 day of show cover

Featuring guests Medusa’s Disco  and Time Relapse. NYC trio Consider the Source defy easy description. If intergalactic beings of pure [more]

jbb Tickets

12/02/2017 - John Brown’s Body

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $15 advance/ $18 day of show cover

Together for two decades and hailed as “Future roots, reggae, and dub with an intricately balanced weaving of vocals, percussion, [more]