03/09 - Ground Up

at The Abbey Bar at Appalachian Brewing Company

Ground Upscaled

Doors: 07:00 PM Starts: 09:00 PM - $5/$8 cover

Buy Tickets Now | Artist Website

Featuring special guest: MAZON

 

A shared affinity for spoken and written word inspired the plan to co-create music.

 

Azar and Malakai were soon entrenched in their craft churning out hip-hop tracks in their studio. As the duo progressed it was clear they had something worthy of more attention. This prompted Azar to call on Ground Up’s exclusive producer (and Azar’s longtime friend) Bij Lincs (Bijan Houshmadinajad) who completed the head-nodding trifecta. Lincs brings to the mix, among other things, distinct, genre-bending aural landscapes ideal for the two respective lyricist’s styles. They’ve established a distinct persona actively embraced by their growing audience and facilitated in large part by Social Media.

 

Ground Up has self-booked multi-state tours opening for artists including Meek Mill, Rick Ross, Black Star and The Wu-Tang Clan. Young Chris, Freeway, Peedi Crakk and Chad Ginsburg (CKY) and others have appeared as featured artists on various mixtape tracks. Producers have also gravitated toward Ground Up with Mike Jerz, Dirty Harry and Ritz Reynolds among those who’ve guest produced on Ground Up mixtapes.

 

‘At the moment,’ says Malakai. ‘Our goal is to continue to expand on the foundation of fans and business relationships that we’ve already built.’ This also includes Ground Up’s long-term mission: To make a positive contribution to hip-hop culture and music as a whole. The framework for this is their in-house approach that has Ground Up’s best friends positioned (and excelling) in key areas of the business according to expertise.

 

When afforded the time to pause and reflect on their past achievements it’s easy for Ground Up to become humbled. However humbled in reflection, their success doesn’t come as a surprise: They’ve planned for this and it’s working.

 

Ground Up’s style is undeniably unique and three-dimensional. Their content and musical arrangements encapsulate a range of subject matter in a refreshingly honest way that attracts listeners and keeps fans.

 

Many of their songs have broad listener appeal despite the hip-hop label. Rap purists and the ‘anti-pop’ require little evidence before confirming for themselves that Ground Up’s as ‘real’ as hip-hop gets. Ground Up tells it straight and the fans know it. Achieving the powerful dynamic of listener-musician trust isn’t artificially cultivated. Rather, it’s the very nature of Ground Up. Nothing is contrived.

More Upcoming Shows

wwpj Tickets

07/01/2016 - We Were Promised Jetpacks

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $15 cover

Featuring guests Prism Tats.  In 2009 Adam Thompson (Vocals / Guitar), Darren Lackie (Drums), Sean Smith (bass) and Michael Palmer [more]

driftwood pic Tickets

07/07/2016 - DRIFTWOOD

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $10 adv. / $15 day of show cover

Driftwood The energy of rock n’ roll is impossible to categorize – mercurial, specific to its beholder and profoundly reflective. [more]

david wax Tickets

07/08/2016 - David Wax Museum

The Abbey Bar at Appalachian Brewing Co.
Doors at: 08:00 PM | Show Starts: 09:00 PM - $10 adv. / $15 day of show cover

“Suz and I started this band as friends,” says David Wax, “but now we’re married and have a child and [more]

flux2 Tickets

07/15/2016 - Flux Capacitor: From Bonnaroo to Peach Fest

The Abbey Bar at Appalachian Brewing Co.
Doors at: 08:00 PM | Show Starts: 09:00 PM - $7 advance/ $10 day of show cover

Flux Capacitor Emerging from the Pennsylvania music scene, from the outskirts of the City of Brotherly Love, is the phenom [more]

FamFest Tickets

07/16/2016 - Fam Fest 2016

The Abbey Bar at Appalachian Brewing Co.
Doors at: 07:00 PM | Show Starts: 08:00 PM - $10 adv. / $15 day of show cover

The Spiel-berg and City Beautiful Productions Present: FAM FEST 2016   With Performances by Ill Fated Natives, Shawan and the [more]

buckwheat-zydeco Tickets

08/24/2016 - Buckwheat Zydeco

The Abbey Bar at Appalachian Brewing Co.
Doors at: 08:00 PM | Show Starts: 09:00 PM - $15 in advance/ $18 day of show cover

If you’ve gotten into Zydeco music, or felt its influence, or watched the world celebrate this great aspect of Louisiana [more]

solar federation Tickets

08/27/2016 - Solar Federation: RUSH Tribute Band

The Abbey Bar at Appalachian Brewing Company
Doors at: 08:00 PM | Show Starts: 09:00 PM - $7 advance / $10 day of show cover

Solar Federation is the brainchild of Ffej Herb (herbie), a seasoned Central PA-based drummer whose life-long obsession with Rush has [more]